Why companies use Google Ads to increase their revenue? Right now, hundreds of people are looking for a service or product like yours. That’s why it’s important to be present on the web, on Google search results pages (SERPs).
The fastest way to get results right away is through an ad campaign on Google. By paying a certain amount, your link will appear to users who are looking for you right now, allowing you to visit your website, make a phone call, or visit your store.
From a website and creating an account with Google Ads you can create an ad campaign to show on Google search networks (Search) and partner sites (Network),
Your campaign is created from selected keywords to trigger your ads to certain users searching for that specific term. And that’s the secret of the big payoff and profitability of pay-per-click (PPC) campaigns on Google Ads. You specify exactly the terms (keywords) users are looking for when searching, or even considering buying your product or service.
Then, like magic, the result will appear to these users, with exactly the information they want. That must have happened to you already, right? How much did you search for a product or service?